In 1999 the founders of Layrite opened up the first ever Classic Barbershop at the Costa Mesa in California. Most of their clientele had a lot of grease in their hair, causing trouble during the cut and usually resulting in a bad hair day for the customers. Grease isn’t washed out easily, which made cutting the hair a very difficult task. The greasy dilemma created a scenario where a new type of pomade would be invented. The barbers used all the favorite elements of different pomades and combined them into one awesome formula. The Layrite Deluxe Pomade was a fact and was introduced in 2001.
Now you know how Layrite came into this world and you can experience yourself why this luxurious pomade is so popular. Create the best possible style, time and time again, completely the way you want it.