The brand was inspired by 1950’s barbershops and of course, the spiritual founder itself. Willy “Uppercut” OShea. Uppercut Deluxe is a very modern brand with loads of hints towards the traditional approach to men’s grooming. An Australian brand that only uses the purest and most natural ingredients to create its products. Uppercut Deluxe delivers a wide range of quality products for men.
The brand has gotten its name from the founder’s grandfather, Willy OShea, an Australian boxing legend that kept the country going during the great depression. It was very fitting to brand Uppercut. Willy was a very though boxer with a great motto; “A hard beginning maketh a good ending.” That’s right Willy!
You have to fight for what you want in life. You have to enjoy the good times. With an increasing demand for the Uppercut Deluxe products, the legend of Willy “Uppercut” OShea lives on through the brand. How cool is that!